Imaginary Forces

IF was commissioned to design an experience that would draw a young, hip audience to a previously under-appreciated neighborhood in Las Vegas. A six-minute video plays on a large high-resolution video canopy that stretches over four city blocks.

IF’s “The Drop,” was one of the first shows to premiere on the new LED canopy. The show takes the crowd on a psychedelic journey through an underwater paradise filled with beautiful creatures, inspired by nature and mythology's "greatest hits". A solitary drop of water explodes onscreen into a scene filled with everything from manta rays and sharks to mermaids and dragons. The screen erupts with colorful patterns of fish and showgirls made from flowers.