IF on Facebook
IF on Twitter- 500 Days of Summer
- 745 7th Avenue
- AICP 2009 Open
- AICP Reel
- Airbus
- Alavert - Stick It
- Alvin and the Chipmunks
- Angels in America
- Animal Planet rebrand
- Back to You
- Baltimore Ravens
- Band of Brothers
- Bausch and Lomb
- Bedazzled
- Betty Crocker
- Betty Crocker
- Beverly Hills Chihuahua
- Blade: Trinity
- Blue Plate - Extinction
- Blue Plate - Recipe
- BMW Welt
- Boomtown
- Bose
- The Break-Up
- Breville
- Bride Wars
- Bubbles in the Wine
- Budweiser - Think
- Cartoon Network
- The Cat in the Hat
- Caught in the Moment
- CBS Sports
- CC Metro
- Charlotte's Web
- Chevy Transformers
- Chittenden Ground Up
- Chittenden Homemade...
- Chittenden A Perfect Fit
- Chittenden Where...
- Chlorofilia
- The Chronicles of Narnia
- Chrysler / Dodge
- Chuck
- Contrafilm
- Daredevil
- DC Comics
- Deadliest Catch
- Definitely, Maybe
- Dolby
- Dolby 7.1 Surround
- Dollhouse
- Donnie Brasco
- Dove - Sponge
- Dragon Wars
- Dusk
- Dusk teaser
- FilmNation
- The First Time
- Fremont Street
- G.I. Joe
- God of War Cinematics
- God of War III
- Google Chrome
- Gossip Girl
- Grendel
- Hallmark
- Halo
- HBO Retail Experience
- Hefty - Stinky Round Up
- Herman Miller
- Herman Miller
- High School Musical 3
- Holiday Home
- Honda - Mud
- Honda - Snow
- Honda Element
- Human Target
- IBM e-business Centers
- Indiana Jones teaser
- Infiniti M
- The Inside
- Invincible
- JF - Brunette
- JF - Weatherworks
- KIA Sedona
- Koppel: Breaking Point
- Koppel: Children's War...
- Koppel: Iran
- Koppel: Living with...
- Koppel: The People's...
- Koppel: Price of Security
- Kraft ToGo!
- L Studio: The Desk
- L Studio: The Elevator
- L Studio: The High Heel
- L Studio: The Lens
- L Studio: New City
- L Studio: Origins
- L Studio: Parking
- L Studio: Vortex
- LACMA
- Lexus - Oxymorons
- Lexus IS Hologram
- Lexus-Animated Factory
- Lexus.com Innovation
- Lifetime
- Lifetime Anthem
- Livestrong
- Machine Vision
- Mad Men
- Marshall Field's
- Marui
- Marvel
- Mercedes Benz 2008
- Mercedes Benz CLC Film
- Mercedes Benz SLK Film
- The Messengers
- Microsoft - Alford
- Microsoft - Bayne
- Microsoft - Eric Ryan
- Microsoft - Livingston
- Microsoft - McKnight
- Microsoft - Reboul
- Minority Report
- Mission: Impossible
- MoMA Screens
- MTV Laguna Beach
- Mummy: Tomb...
- My Sister's Keeper
- National Treasure 2
- New City
- Nike - PLT
- Nike - Sumo
- Nike-Power Platform
- Nim's Island
- Nokia - Rhythm
- NRDC sonar video
- The Number 23
- Nurse Jackie
- One Hour Photo
- Outdoor Life Network
- The Pacific
- Paul Rand Film
- Pepsi - Wordplay
- The Pink Panther 2
- Pontiac - Escape
- Pontiac - Imports Can't
- Pontiac - Inkblots
- Pontiac - Lights
- Pontiac - Race
- Pontiac - Web
- Pontiac-Metamorphosis
- Prince Caspian
- The Prize Winner ...
- Qwest - Expect Delays
- Ray
- Reebok I-Pump
- Remember Me
- Rubicon
- Samsung - Conflict
- Samsung - Contradiction
- Samsung Times Square
- Scion
- Scion - tC Samples
- Scion - xB Samples
- Scion - xB Splicer
- Scion - xD Samples
- Sears
- Sex and the City 2
- Shutter Island
- Silver City
- Sky Italia ID 1
- Sky Italia ID 2
- Smirnoff
- Smirnoff - BlueLemon
- Smirnoff - CranLime
- Smirnoff - Lemonade
- Sorcerer's Apprentice
- Southland
- Spiderwick flashback
- Spiderwick main title
- Spiderwick prologue
- Spiderwick trailer
- Spike - Momentum
- Spike - Table of Contents
- Spike - Table of Contents
- Spike :05 - Driving
- Spike :05 - Sports
- Spike :05 - Weapons
- Splinter Cell
- Spore Creatures
- The Stepford Wives
- Storm Chasers
- Storymakers
- T. Rowe Price
- Target: Christina
- Target: Fashion
- Target: Home
- Terminator Salvation
- Time Warner - Alice
- Time Warner - Anthony
- Time Warner - Grace
- Time Warner - Joe
- Time Warner - Jose
- Titus
- Toyota - Splash
- Transformers
- Transformers 2 trailer
- Transformers: Revenge...
- Twilight Saga: Eclipse
- USA Network
- Vertigo
- Victoria's Secret
- We Are Marshall
- Wexner Center
- Whoa! Sunday
- Witch Mountain
- The Wonderful World...
- WTC Site Re-Design
- Wynn Las Vegas
- Xbox 360
- Xefirotarch monograph
- Yes Man
- Yoplait - Peel
- Zales - Be Brilliant
Project Info:
Our computer-generated version of the Lexus IS uses lighting, textures and sound design to suggest movement, so that when rear-projected in a darkened space on a translucent screen, it appears to those viewing it as a moving three-dimensional holographic image. The user can rotate the car, change its color and choose to watch a 35 second driving sequence designed to tie in with the IS campaign slogan, "Why live in one dimension?"
The hologram effect was created using technology from Danish company Vizoo. Vizoo creates three-dimensional, moving outdoor advertising installations for a wide range of clients and brands.