Imaginary Forces

Imaginary Forces literally draws us in to the novel's illustrations in the main and end credit sequences for Charlotte's Web.

Enhancing the emotional factor was key in designing the main and end titles for the live-action film version of Charlotte's Web. To capture the spirit of the popular children’s book, and create a design interpretation that was unique to the film, IF worked with an illustrator to create their own pen and ink style - and animated the illustrations in a dimensional space. The main titles have to establish the setting of Somerset County, where the story takes place, via big landscape shots of the town, farm, tree grove and pond. The end titles, however, focus more on the changing seasons, and detail shots such as a drop of dew and dandelions floating by. Cropped images of the farm animals also play to the camera in an abstract way providing a hint of the characters in the story and the actors who played them.