Imaginary Forces

In collaboration with Design Office -- George Yu & Jason King -- Imaginary Forces led a team of architects, designers, and technologists to create an environment for IBM that introduced Fortune 500 clients to their range of e-business capabilities. Through an innovative integration of space, interactivity, motion, and sound, the IBM e-business center in Chicago creates a unified brand experience from the minute the customer steps off the elevator to the moment they sign on with IBM. Designed to reflect and reinforce the prized e-business values of openness, collaboration, and flexibility, the space is responsive and activated by the people in it. The architecture gracefully reconfigures to allow for individual or group experiences.