Imaginary Forces


IF's weekly highlight on the people that make up our company. This week the spotlight is on Marissa Levin.


Marissa Levin has been with IF for 4 years and has produced many of the Experience Design projects you can see
here. Here are her thoughts:

On where she's from:

LA. About a mile and a half from the LA office.

On where she went to school:
Undergrad: UC Berkeley (English/Business), Grad School at UCLA (Architecture)

On how she got into this business:
I love design but everything in architecture takes too long. Experience Design has a kind of interesting balance; the complexity of designing a space and the speed of producing motion graphics.

On how she first got involved at IF:
I first got involved with IF when I worked for Alex McDowell on Minority Report. I was the Researcher for the film. I spent a lot of time at Hennessey + Ingalls looking for inspirational photographs for the Precog visions. That was in 2000.

On how long she's been with the company:
I starting working at IF in 2004.

On what she does for IF:
Produce projects - particularly Experience Design projects. The ones that producers generally try to stay away from...

On her favorite IF projects:
Discovery Land Company. Seriously. We learned a ton. The challenge of New City was a thrill. I never thought we would pull it off.

On what she likes about production:
Making shit happen. And seeing it happen.

On her alternate career choice:
Lawyer. For sure. It's my only real regret thus far...choosing architecture school instead of law school.

On hobbies:
Playing with Leo. He's my 3 year old. The love of my life.

On NY or LA:
LA has got it all. You just need to give it time and know where to find it.

On what she's working on right now:
River Oaks, WBVOD, and DLC.

On what excites her about production:
Getting all the moving parts in sync.

On what inspires her:
Applying new ideas to old processes or vice versa.
 
On what she does in her spare time:
Spare time???? I'm a full time working mom!

On the last place she traveled:
Hawaii.

On her dream job:
Super high-end event planner. A different version of Experience Design.

On something some may not know about her:
I wrote travel guide books for Fodor's while in college.