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The Honest Company "Baby Boom"
"Baby Boom" commercial for The Honest Company
Diapers, but make it fashion! The Honest Company’s colorful diaper patterns served as the foundation for this baby music video set. Each unique print became an immersive space showcasing the babies and allowing the patterns to pop.
what we did
Director Karin Fong and team filmed a full set of babies and tackled the task of organizing and generating smiles and dances from the young stars.
credit
creative director: karin fong
producer: tammy kohan
designers: wes yang, dan meehan, daveion thompson, kathy liang
animators: craig tozzi, daveion thompson
editor: keith roberts
compositors: craig tozzi, eric mason
flame artist: eric mason
head of production: tina starkweather
executive producer: ben apley