How IF director Alan Williams crafted an authentic vision of ancient Japan in 'VS Rules' with competitive surfer Mahina Maeda.

LBB’s Zhenya Tsenzharyk and Josh Neufeldt speak to the creatives behind SK-II STUDIO’s VS Rules – Imaginary Forces’ Alan Williams, Eclectic’s Simon Elms, and WPP’s ‘Black Ops’ to learn all about how the film was collaboratively crafted.

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