Thursday Night Football

Campaign for Amazon Prime
Thursday Night Football takes on a new home this season streaming on Amazon Prime Video! We kicked it off with an unique intro for the NFL that scores big, bringing the stadium to the homescreen for the first time on a streaming platform.

 

title:
Chargers vs. Chiefs

Los Angeles Chargers vs. Kansas City Chiefs
09/15/2022 – Live from Kansas City

WATCH HERE

Steelers vs. Browns

Pittsburgh Steelers vs. Cleveland Browns
09/22/2022 – Live from Cleveland

WATCH HERE

Dolphins vs. Bengals

Miami Dolphins vs. Cincinnati Bengals
09/29/2022 – Live from Cincinnati

WATCH HERE

what we did

Our lineup of designers, animators and illustrators tackled Prime’s creative brief with our cinematic approach to create something very untraditional for the NFL while using old school design techniques. Referencing Saul Bass and Krazy Kat, we merged 2D cut-out drawings with 3D CGI to highlight the nostalgia of repping fans’ favorite football teams while rooting for Prime’s new features like alternate streams and real-time stats. With each week comes new easter eggs and a soundtrack to drive the visual. We interchanged the jerseys, highlighted the stars and storylines to keep superfans fired up and freezing frames every Thursday night.

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VIEW PROJECTS

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VIEW PROJECTS

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VIEW PROJECTS

credits

  • executive creative director: peter frankfurt
  • managing director/ep: tiffani manabat 
  • creative director: grant lau
  • editors: ian gibson, chris hall, marty pugeda
  • lead animation: jahmad rollins
  • cel animators: lyuben dimitrov, matt everton, taik lee
  • storyboard artists: tyler gibb, jaclyn bautista 
  • designers: angela zhu, steve fuller, chris salvador, kathy liang
  • lead designer: ned piyadarakorn
  • 2d: nader husseini, christian arnsparger, nick baquero,
    alphonse swineheart, lilly lin, ella lee, cindy shon
  • 3d: kevin sanchez
  • technical director: jake ferguson
  • animators: nader husseini, christian arnsparger, lilly lin
  • illustrator: tomoki echigo
  • previz: siddarth john
  • head of production: ryan burcham
  • senior producer: sean sullivan
  • assistant producer: nic luong
  • coordinator: aaron carlos, cameron davison