Pulse

Sounding OFFF! With Karin and Michelle

Events • April 24, 2017

Directors Michelle Dougherty and Karin Fong traveled 5,995 miles to Spain to speak about their main title work at OFFF Barcelona, a three day design festival celebrating innovation and artistry. ‘New Senses’ was the theme this year, marking its seventeenth run as a festival and Michelle and Karin both found themselves completely immersed in inspiration. With the magnificent backdrop of Barcelona... Continue Reading →

Happy Earth Day - Don't Break Your Bag's Heart

Inspiro • April 21, 2017

At IF, we've had the opportunity to work on some incredible eco-conscious projects in the past. To celebrate Earth Day 2017, we put together a short film to honor the #PlasticFree Movement. If we all do a little, it adds up to a lot.

Happy Earth Day - Don't Break Your Bag's Heart from Imaginary Forces on Vimeo.

Artists who helped bring this vision to life:
Nathan Goodell: ... Continue Reading →

IF Around the World - Spring 2017

Announcements • April 14, 2017

The IF team has been lucky enough to participate in some incredible and eye-opening conferences and panels around the world. Most recently, we've had the chance to stop by Barcelona, Taiwan and Toronto!

OFFF Barcelona | April 2017

Our creative directors Karin Fong and Michelle Dougherty conducted a talk on their impressive portfolio of title sequences and what it means to be a creative director in... Continue Reading →

Meet our new Senior Producer and CG Supervisor, Eric & Lu!

Announcements • April 13, 2017

We're thrilled to announce not one, but two fresh faces at IFLA. Our newest additions include our new CG Supervisor Meng-Yang "Lu", and our newest Senior Producer Eric Zapakin! To get to know them, we had them answer a few rapid fire questions.

First up...Meet Lu!

Tell us about yourself. How did you get your start?

Made in Taiwan, raised in the deep Southern woods of... Continue Reading →

2017 SXSW Gaming Awards Open: The Making Of

Announcements • March 31, 2017

For the third year in a row, we partnered with the SXSW Gaming Awards to create an intro installation for this year's ceremony. Pulling from sci-fi films, NASA space photography and video game nostalgia, our designers and animators created the piece below to help kick off the celebration. Blending together live action and 3D animation to create an interstellar experience that captured the... Continue Reading →

IF20 Today

Inspiro • March 17, 2017

Today's Inspiration.

IF20 Legacy

Inspiro • March 17, 2017

Yesterday's Inspiration.

Imaginary Forces @ SXSW 2017: Who's Who

Announcements • March 10, 2017

This year we'll be joining some of the best and the brightest in film, interactive media, and music at South by Southwest for a week of panels, premiers and discoveries. We'll be keeping you updated through our social channels on what you need to know at #SXSW. We'll also be taking part in some IF panels and events which you can find here. Take a minute to get to know our team who'll... Continue Reading →

Communication Arts with Michelle Dougherty

Articles • March 08, 2017

Communication Arts with Michelle Dougherty

The director of the sequence, Michelle Dougherty of Los Angeles–based studio Imaginary Forces, brought her own relationship with the era to bear on the project. “My memories of the ’80s are pretty vivid,” she says. “The movies from the ’80s had an impact on me. … I thought this sequence shouldn’t feel like it was for an ’80s show, but rather, an ’80s... Continue Reading →

IF20in20 2010 - 2016

Articles • March 06, 2017

From 2010 to 2016 Imaginary Forces continued its creative stride and established itself as a powerhouse of innovative and provoking ideas. Movies, music and television would forever be changed by the rise of streaming services like Netflix and Spotify. Americans began spending more time on apps than on the world wide web. It was an era that introduced us to self-driving cars and unfortunately, the selfie stick.... Continue Reading →

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