In Memoriam: Richard Greenberg, a True Design Inspiration

Articles • June 21, 2018

Photo courtesy of Art of the Title

“I had the opportunity the other day to screen a reel of Richard’s work, and I was amazed at the uniformly high quality of his work. The fact is, he’s the only guy around whose work I wish I had done.”
Saul Bass, Los Angeles, October, 1994

In light of Richard Greenberg’s passing this week, we at Imaginary Forces wanted to take a moment to... Continue Reading →

Words of Wisdom with Karin Fong

Articles • April 04, 2018

Director Karin Fong was able to visit her Alma Mater this week to give a presentation to a class of Yale School of Management students. She discussed creative business and her approach to main titles, and although it is only a small portion of what we get to do here at Imaginary Forces, it’s a form of storytelling we are passionate about. Below find a few of the snackable pieces of inspiration that she... Continue Reading →

When Viral Attacks - PromaxBDA 2017

Articles • June 13, 2017

One of the most entertaining topics we heard about while at PromaxBDA’s conference this year, was a talk on the allure and tactics of viral content. In an industry where content is king, it’s getting harder to make an individual voice heard. Here are some key takeaways from James Percelay, Co-Founder of Thinkmodo (the Clio-winning and Webby-winning viral marketing agency), on how he creates big buzz:

... Continue Reading →

Communication Arts with Michelle Dougherty

Articles • March 08, 2017

Communication Arts with Michelle Dougherty

The director of the sequence, Michelle Dougherty of Los Angeles–based studio Imaginary Forces, brought her own relationship with the era to bear on the project. “My memories of the ’80s are pretty vivid,” she says. “The movies from the ’80s had an impact on me. … I thought this sequence shouldn’t feel like it was for an ’80s show, but rather, an ’80s... Continue Reading →

IF20in20 2010 - 2016

Articles • March 06, 2017

From 2010 to 2016 Imaginary Forces continued its creative stride and established itself as a powerhouse of innovative and provoking ideas. Movies, music and television would forever be changed by the rise of streaming services like Netflix and Spotify. Americans began spending more time on apps than on the world wide web. It was an era that introduced us to self-driving cars and unfortunately, the selfie stick.... Continue Reading →

A Holiday Story - An IF & Vagthol's Tradition

Articles • December 24, 2016

A holiday story…

Everyday people get in their cars and commute to work, often seeing the same faces and places along their route. These fellow passengers, store owners, and pedestrians begin to feel like far off friends: familiar but at the same time unknown. Have you ever wondered about these people and their stories? What if one day you stopped your car to find out?

For 17 years Imaginary... Continue Reading →

IFLA 2016 Fall Interns

Articles • December 07, 2016

After the immersive weeks of creative hustle and bustle, the conclusion of our Internship Program is upon us once more. Saying goodbye doesn't get any easier with practice. Here’s what our design interns Joshua Lee, David Orwasky, Aaron Smith, and copywriting intern, Stefanie Mandel, had to say about their experiences at our Los Angeles Studio.

Where did you (or do you) go to school?
Josh: Art Center College... Continue Reading →

IFNY 2016 Fall Interns

Articles • December 07, 2016

Another season has come and gone, we find ourselves saying farewell to another group of incredibly talented interns. Here’s what our design interns Muzi Li, Amy Wallace, and John Hughes & Production Intern Andrew Hague had to say about their experiences.

Where did you (or do you) go to school?
Muzi: I had my bachelor degree in Communication University of China. Now I am in Savannah College of Art and Design... Continue Reading →

5 Tips from Creative Director Alan Williams on How to Pitch a Winning Concept

Articles • November 17, 2016

Creative Director Alan Williams attended and presented at this year’s FITC Styleframes NYC. This conference is a unique opportunity for industry leaders and Fortune 500 companies to discuss the process and nuances of the art of pitching. It’s a great blend of creative and logistic perspectives.

There are a myriad of opinions on how to successfully pitch your... Continue Reading →

Meet our NY Summer Intern Team!

Articles • September 02, 2016

Get to know our New York Interns! Here is what Isaac Taracks , Kasey Regan and Luke Alexander had to say about their experience working at IFNY this summer.

Where did you (or do you) go to school?
Isaac Taracks: I am going to school at Kendall College of Art and Design and majoring in digital media, focused on 3d animation for commercial use.
Kasey Regan: Ringling College of Art and Design.
Luke... Continue Reading →

Thank you for your interest in Imaginary Forces. We at Imaginary Forces are returning your submission unopened. We have not looked at, copied or reviewed your material. Imaginary Forces has a policy against unsolicited idea submissions. Unfortunately, neither Imaginary Forces nor any of its employees can accept or consider unsolicited ideas, including, without limitation, ideas for new TV shows, films, webisodes, scripts, advertising campaigns, new promotions or any new materials or products. Please do not submit any unsolicited ideas in any form to Imaginary Forces.

The sole purpose of this policy is to avoid potential misunderstandings or disputes when IF’s productions or materials might seem similar to ideas submitted to IF. If, despite our policy, you send us unsolicited creative suggestions, ideas, notes, scripts, concepts or other information in the future, you agree that the following terms shall apply to your submissions.


You agree that: (1) your submissions and their contents will automatically become the property of Imaginary Forces, without compensation to you; (2) Imaginary Forces may use or redistribute the submissions and their contents for any purpose and in any way; (3) there is no obligation for Imaginary Forces to review the submission; and (4) there is no obligation to keep any submissions confidential.