When Viral Attacks - PromaxBDA 2017

Articles • June 13, 2017

One of the most entertaining topics we heard about while at PromaxBDA’s conference this year, was a talk on the allure and tactics of viral content. In an industry where content is king, it’s getting harder to make an individual voice heard. Here are some key takeaways from James Percelay, Co-Founder of Thinkmodo (the Clio-winning and Webby-winning viral marketing agency), on how he creates big buzz:

... Continue Reading →

Change the Way You Think . . . Forever

Announcements • June 13, 2017

Neuroplasticty noun
The ability of the brain to form and reorganize synaptic connections, especially in response to learning or experience or following injury.

Richard Holman, Creative Director & Co-Founder at Holman + Hunt spoke at PromaxBDA 2017 on the importance of original thinking. He broke it down by guiding us through a series of questions aiming to challenge our perception of the creative... Continue Reading →

PromaxBDA 2017: Title Design Masterclass

Events • June 07, 2017

Catch us TODAY,Wednesday, June 7th for the "Title Design Masterclass" talk at 3:45 PM PST, co-sponsored by the Television Academy. Alan Williams will be representing IF and talking about how his vision for Anne with an "E" became a reality. He will be speaking amongst some other talented directors, each sharingtheir process and vision.

"Title designers capture the... Continue Reading →

Anne With an E Main Title: Behind the Scenes

Announcements • May 24, 2017

Anne With an E Main Title: Behind the Scenes from Imaginary Forces on Vimeo.

Partnering with the exceptionally talented Brad Kunkle, Imaginary Forces created the main titles for CBC and Netflix’s 'Anne With an E.' Take a behind the scenes look at the eight original works by Kunkle, that were created for the sequence, and the construction process behind our newest title. Learn about... Continue Reading →

Sounding OFFF! With Karin and Michelle

Events • April 24, 2017

Directors Michelle Dougherty and Karin Fong traveled 5,995 miles to Spain to speak about their main title work at OFFF Barcelona, a three day design festival celebrating innovation and artistry. ‘New Senses’ was the theme this year, marking its seventeenth run as a festival and Michelle and Karin both found themselves completely immersed in inspiration. With the magnificent backdrop of Barcelona... Continue Reading →

Happy Earth Day - Don't Break Your Bag's Heart

Inspiro • April 21, 2017

At IF, we've had the opportunity to work on some incredible eco-conscious projects in the past. To celebrate Earth Day 2017, we put together a short film to honor the #PlasticFree Movement. If we all do a little, it adds up to a lot.

Happy Earth Day - Don't Break Your Bag's Heart from Imaginary Forces on Vimeo.

Artists who helped bring this vision to life:
Nathan Goodell: ... Continue Reading →

IF Around the World - Spring 2017

Announcements • April 14, 2017

The IF team has been lucky enough to participate in some incredible and eye-opening conferences and panels around the world. Most recently, we've had the chance to stop by Barcelona, Taiwan and Toronto!

OFFF Barcelona | April 2017

Our creative directors Karin Fong and Michelle Dougherty conducted a talk on their impressive portfolio of title sequences and what it means to be a creative director in... Continue Reading →

Meet our new Senior Producer and CG Supervisor, Eric & Lu!

Announcements • April 13, 2017

We're thrilled to announce not one, but two fresh faces at IFLA. Our newest additions include our new CG Supervisor Meng-Yang "Lu", and our newest Senior Producer Eric Zapakin! To get to know them, we had them answer a few rapid fire questions.

First up...Meet Lu!

Tell us about yourself. How did you get your start?

Made in Taiwan, raised in the deep Southern woods of... Continue Reading →

2017 SXSW Gaming Awards Open: The Making Of

Announcements • March 31, 2017

For the third year in a row, we partnered with the SXSW Gaming Awards to create an intro installation for this year's ceremony. Pulling from sci-fi films, NASA space photography and video game nostalgia, our designers and animators created the piece below to help kick off the celebration. Blending together live action and 3D animation to create an interstellar experience that captured the... Continue Reading →

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