From Brand to Boom: The Evolution of Main Titles and Audience Engagement

Ever forgotten someone’s name as soon as you heard it? Now imagine that x 1000. For audiences, an introduction must deliver more than a name, it must make an impression. But how do you make it stick?

In this panel, experts and creators from the film and TV industry — Emmy Award-winning studio Imaginary Forces and industry publication Art of The Title — will lead a lively, informative discussion on how to keep audiences tuned in across multiple screens and unlimited channels.

What are the new avenues of content surrounding TV shows? How has streaming changed what and how we create? How do brands make the most of their creative resources? If you've ever wondered how to engage a viewer off a single image or a short video sequence, VOTE NOW at https://panelpicker.sxsw.com/vote/100154 for our PanelPicker discussion with Emmy-winning Director Karin Fong (Boardwalk Empire, Black Sails, Counterpart) and Marketing Director Krista Templeton of Imaginary Forces, Art of the Title Editor-in-Chief Lola Landekic, and an as-yet-to-be-announced Network Executive at this year’s SXSW festival!