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Google Times Square

Client: Google

As part of the launch of their new full-scale campaign across the Android platform, Google erected the largest outdoor display in North America in the heart of Times Square: a screen eight stories tall, spanning an entire city block, with thirty additional feet around each corner. Impressive, but not without its challenges. The launch required a system that would allow for routine updates to content as new products and partners are rolled into the Android ecosystem, be flexible enough to accommodate products from cars to watches to phones, and scaled properly to work on a gargantuan screen at street level.

For a place that is constantly changing, the team had to create something that could not only keep up, but inspire. Working closely with Google New York and Mountain View, IF produced twenty-four hours of continuous animated content across the full breadth of Android platforms, and established the visual framework to house that content. The team also developed the animation language for interactive games operated with the Kinect system by people on street level during scheduled times in the programming block.

Fifty thousand people walk through Times Square every day. We hope they took notice.

Creative Directors: Charles Khoury, Tosh Kodama, Miguel Lee

Art Director: Jeremy Cox

Executive Producers: Ben Apley, Gabriel Marquez

Head of Production: Claudina Mercado

Producers: Jessica Le, Kacie Barton

Associate Producer: Tammy Kohan

Designers: Chadwick Halbritter, Yu Kito Lee, Claire Kang, Hyejung Bae, Andrew Pabon, John Kim, Sam Davidson, Steven Lee

Junior Designer: Wes Yang

Animators: Jeremy Cox, Ryan Summers, Thomas McMahan, Mark Thompson, Eric Demeusy, Ken Pelletier, Chadwick Halbritter, Gary Hebert, Andrew Embury, Ashley Farlow, Hunter Hardesty, Max Strizich, Henry Chang

Editor: Michael Radtke

Flame Artist: Rod Basham

Copywriter: Ed Mun

Coordinators: Dominick Guglielmo, CJ Trahan II

Related Work

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