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iMacPro Artist Films

Client: Apple

Commissioned to create a piece representing the concept of power and utilizing the powerful iMac pro, Director Michelle Dougherty intertwined live-action footage with graphic elements to tell her story. The outcome is a beautifully choreographed journey through fluidity, tension, and release, representing that we are truly powerful when we break the tether and become free.

Creative Director: Michelle Dougherty

Head of Production: Franceska Bucci

Producer: Rachel Cohn

Designer: Michelle Dougherty

Animators: Cassandra Krul, Evan Sexton, Lindsay Bohn

Compositors: Cassandra Krul, Evan Sexton, Lindsay Bohn

Editors: Lexi Gunvaldson, Danielle White

Director of Photography: Dan Kanes

Animation Intern: Spencer Foster

Music: Flavien Berger "La Fête Noire"

Sound Design and Mix: Apple Music

Related Work

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