Agency: The Richards Group
The Richards Group reached out to Imaginary Forces to create a branded film for Ram Trucks, featuring Miranda Lambert’s song “Roots and Wings.” Designed to convey the spirit of Ram and Miranda - be who you are, work hard, stay true to your roots - the spot was also meant to launch her Certified Platinum 2015 tour.
Directors: Michelle Dougherty, Grant Lau
Executive Producer: Ben Apley
Head of Production: Claudina Mercado
Producer: Christopher Ahn
Live Action Producer: Bo Clancey
Designers: Michelle Dougherty, Rob Bolick, Arisu Kashiwagi, Jason Hogg, Miguel Lee
Animators: Thomas McMahan, Melvina Wong, Eric Demeusy, Justin Mays, Chadwick Halbritter, Brock Boyts
Compositors: Thomas McMahan, Chadwick Halbritter, Melvina Wong, Eric Demeusy
3D Model Builders: Meats Meier, Eugene Goryachev
Editors: Carsten Becker, Michael Radtke
Flame Artists: Rod Basham, Eric Mason
Illustrators: Alejandro Lee, Richard Poulain, Iain Slack
Coordinators: Dominick Guglielmo, Nicole Zschiesche
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