Ram: Miranda Lambert - Roots and Wings

Agency: The Richards Group

The Richards Group reached out to Imaginary Forces to create a branded film for Ram Trucks, featuring Miranda Lambert’s song “Roots and Wings.” Designed to convey the spirit of Ram and Miranda - be who you are, work hard, stay true to your roots - the spot was also meant to launch her Certified Platinum 2015 tour.

Directors: Michelle Dougherty, Grant Lau

Executive Producer: Ben Apley

Head of Production: Claudina Mercado

Producer: Christopher Ahn

Live Action Producer: Bo Clancey

Designers: Michelle Dougherty, Rob Bolick, Arisu Kashiwagi, Jason Hogg, Miguel Lee

Animators: Thomas McMahan, Melvina Wong, Eric Demeusy, Justin Mays, Chadwick Halbritter, Brock Boyts

Compositors: Thomas McMahan, Chadwick Halbritter, Melvina Wong, Eric Demeusy

3D Model Builders: Meats Meier, Eugene Goryachev

Editors: Carsten Becker, Michael Radtke

Flame Artists: Rod Basham, Eric Mason

Illustrators: Alejandro Lee, Richard Poulain, Iain Slack

Coordinators: Dominick Guglielmo, Nicole Zschiesche

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