• T97dvat5svh1aemmlqpp
  • Ruewkcieerhqz0ojkya0
  • W8xs6fkh8e219znzzgcx
  • Mby0hpinr9hjrj3yvypn
  • Hifytahhnmtrkkgiimwe
  • Gkacipwnzn5vnaesqklh
  • Emi4kgfimedodrjm4aqh
  • Wzcy3aextejsy69gazqn

The Honest Company "Love/Political" Edition

Agency: Supermoon

We teamed up with The Honest Company to create a playful spot that feels true to the present, but whose message stands the test of time. In light of the election season, as CEO Jessica Alba put's it the "Honest election diapers were inspired by all of the little ones out there who were born not to see red or blue, but simply to love.” Lead by Creative Director Karin Fong, the IF team produced a vibrant commercial that embodies the transparency, practicality, and spirited essence of the brand- all while getting some behind the scenes dancing in to get these toddlers movin’!

Director: Karin Fong

Executive Producer: Ben Apley

Head of Production: Tina Starkweather

Producer: Tammy Kohan

Designers: Daveion Thompson, Wes Yang, Dan Meehan, Kathy Liang

Animators: Craig Tozzi, Daveion Thompson

Compositors: Craig Tozzi, Eric Mason

Editor: Keith Roberts

Flame Artist: Eric Mason

Related Work

Thank you for your interest in Imaginary Forces. We at Imaginary Forces are returning your submission unopened. We have not looked at, copied or reviewed your material. Imaginary Forces has a policy against unsolicited idea submissions. Unfortunately, neither Imaginary Forces nor any of its employees can accept or consider unsolicited ideas, including, without limitation, ideas for new TV shows, films, webisodes, scripts, advertising campaigns, new promotions or any new materials or products. Please do not submit any unsolicited ideas in any form to Imaginary Forces.

The sole purpose of this policy is to avoid potential misunderstandings or disputes when IF’s productions or materials might seem similar to ideas submitted to IF. If, despite our policy, you send us unsolicited creative suggestions, ideas, notes, scripts, concepts or other information in the future, you agree that the following terms shall apply to your submissions.

TERMS OF IDEA SUBMISSION

You agree that: (1) your submissions and their contents will automatically become the property of Imaginary Forces, without compensation to you; (2) Imaginary Forces may use or redistribute the submissions and their contents for any purpose and in any way; (3) there is no obligation for Imaginary Forces to review the submission; and (4) there is no obligation to keep any submissions confidential.