IF Director Karin Fong drives the point home in this latest Toyota Corolla spot. The project used live action and animation to showcase the point that technology improves safety and experience in the 2016 Corolla.
Technology is a wondrous, living thing. It helps us, guides us, and captivates us. To capture this spirit Fong used energetic, fast-paced imagery to take us inside the world of the all-new, technologically enhanced Toyota Corolla.
Director: Karin Fong
Executive Producer: Ben Apley
Head of Production / Producer: Tina Starkweather
Designers: Kris Fortin, Austin Hyde, Carlos Enciso, Andrew Pabon, Jasveer Sidhu
Animators: Austin Hyde, Chadwick Halbritter, Carlos Enciso, Anthony Maiuri, Steve Galvez
Illustrator: Alejandro Lee
Editors: Zach Kilroy, Justine Gerenstein
Flame Artists: Rod Basham, Eric Mason
Live Action Producer: Chris Stoerchle
Director of Photography: Simon Thirlaway
Production Coordinator: Rachel Cohn
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