Toyota Corolla "Techno Trip"

Client: Toyota

IF Director Karin Fong drives the point home in this latest Toyota Corolla spot. The project used live action and animation to showcase the point that technology improves safety and experience in the 2016 Corolla.

Technology is a wondrous, living thing. It helps us, guides us, and captivates us. To capture this spirit Fong used energetic, fast-paced imagery to take us inside the world of the all-new, technologically enhanced Toyota Corolla.

Director: Karin Fong

Executive Producer: Ben Apley

Head of Production / Producer: Tina Starkweather

Designers: Kris Fortin, Austin Hyde, Carlos Enciso, Andrew Pabon, Jasveer Sidhu

Animators: Austin Hyde, Chadwick Halbritter, Carlos Enciso, Anthony Maiuri, Steve Galvez

Illustrator: Alejandro Lee

Editors: Zach Kilroy, Justine Gerenstein

Flame Artists: Rod Basham, Eric Mason

Live Action Producer: Chris Stoerchle

Director of Photography: Simon Thirlaway

Production Coordinator: Rachel Cohn

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