Imaginary Forces | If 30
SE7EN

1995

SE7EN

Working in partnership with David Fincher, we created the title sequence for SE7EN, which became one of the most influential pieces of motion design of its era. The New York Times Magazine described it as ‘one of the most important innovations of the 1990s.

JIM HENSON PICTURES

1996

JIM HENSON PICTURES

When Brian Henson launched Jim Henson Pictures, he wanted an identity that honored his father's legacy while establishing a new chapter in feature filmmaking.

Working in partnership with the Henson team, we created a studio identity that would introduce films including Buddy, Muppets from Space, and The Adventures of Elmo in Grouchland, and appear across much-loved earlier Muppet classics.

BALTIMORE RAVENS

1998

BALTIMORE RAVENS

When the Baltimore Ravens opened their new stadium, they introduced some of the largest video screens ever installed in a sports venue. Introduced by filmmaker Barry Levinson, we created the visual content and sound for game day.

Long before immersive experiences became part of the language of live sports, we were exploring how storytelling could transform the stadium experience.

IBM CENTERS FOR E-BUSINESS INNOVATION

2000

IBM CENTERS FOR
E-BUSINESS INNOVATION

At the height of the dot-com boom, IBM was helping traditional businesses navigate the rapidly emerging digital economy. Working in partnership with IBM, we designed collaborative environments where companies could explore, develop and test their digital strategies.

These centers were early precursors to the innovation labs and collaborative workspaces that have since become commonplace across the business world.

BAND OF BROTHERS

2001

BAND OF BROTHERS

Working with Steven Spielberg, Tom Hanks, Tony To and Gary Goetzman, we created the title sequence for HBO's landmark miniseries Band of Brothers.

The imagery became a defining part of the show's identity, extending beyond the screen into its marketing campaigns. It marked the beginning of a creative partnership that continued through The Pacific and Masters of the Air.

MINORITY REPORT

2002

MINORITY REPORT

Working with Steven Spielberg, production designer Alex McDowell and gestural interface specialist John Underkoffler, we were challenged to imagine a future that didn't yet exist.

For Minority Report, we helped bring that future to life through a new visual language for human-computer interaction, blending filmmaking, design and technology in ways that would later influence real-world thinking about gesture-based computing.

MARVEL

2002

MARVEL

When Marvel brought Spider-Man to the big screen in 2002, we created a new cinematic studio identity inspired by the pages of its comic books.

It marked the beginning of a decades-long creative partnership spanning the Marvel Cinematic Universe, as we've helped shape and evolve the visual identity and storytelling of one of the world's most recognizable entertainment brands.

WORLD TRADE CENTER

2002-2003

WORLD TRADE CENTER

As New York began envisioning the future of the World Trade Center site following September 11, we joined the United Architects collective.

Rather than presenting conventional architectural renderings, we created a film exploring the emotional experience of seeing the New York skyline restored. It brought filmmaking and storytelling into one of the most significant architectural conversations of its time.

WYNN LAS VEGAS: LAKE OF DREAMS

2005

WYNN LAS VEGAS: LAKE OF DREAMS

Working with Steve Wynn and an extraordinary creative team including choreographer Kenny Ortega, designer Michael Curry and lighting designer Patrick Woodroffe, we helped bring Lake of Dreams to life.

Blending filmmaking, animation, theatrical design and technology, the experience transformed an outdoor lake and forest into an immersive entertainment destination, bringing a new dimension of storytelling to luxury hospitality.

GOD OF WAR

2005

GOD OF WAR

Beginning with the original God of War in 2005, we embarked on a nearly decade-long creative partnership with PlayStation, helping shape the visual storytelling of one of gaming's most celebrated franchises.

From in-game cinematics and character-driven storytelling to global marketing campaigns and theatrical trailers, our work helped bring the mythological world of Kratos to audiences around the globe.

TRANSFORMERS

2006

TRANSFORMERS

As Michael Bay prepared to bring Transformers to live-action cinema, we helped establish the visual identity for a new generation of the franchise.

With little footage available, our work on the film's first teaser introduced its cinematic world, translating the familiar mythology into something more mechanical, sophisticated and believable. It began a creative relationship that continued across multiple films.

MAD MEN

2007

MAD MEN

Working in partnership with series creator Matthew Weiner, we created the opening title sequence for Mad Men, which went on to win the Emmy for Outstanding Main Title Design.

The sequence became inseparable from the identity of the series and was later named by Entertainment Weekly among the 30 best television opening credits of all time.

NEW CITY: DESIGN AND THE ELASTIC MIND

2008

NEW CITY: DESIGN AND THE ELASTIC MIND

Commissioned by curator Paola Antonelli for MoMA's Design and the Elastic Mind exhibition, we created New City, a large-scale media installation exploring how data and technology could reshape our understanding of urban environments.

Long before digital twins and the metaverse became mainstream, the work imagined a future where cities could be experienced, understood and visualized in entirely new ways.

BOARDWALK EMPIRE

2010

BOARDWALK EMPIRE

For HBO's Boardwalk Empire, created by Terence Winter with Martin Scorsese as executive producer, we developed an opening title sequence that captured the spirit of Prohibition-era Atlantic City without simply recreating the period.

We built a cinematic introduction around Steve Buscemi's Nucky Thompson. TIME's James Poniewozik described the opening as ‘a surreal, dreamlike sequence in a very naturalistic series.’

MANHATTAN

2014

MANHATTAN

For Manhattan, we drew on original Manhattan Project archives and architectural plans to create an opening title sequence exploring the secrets hidden beneath everyday life in 1940s Los Alamos.

The sequence went on to win the 2015 Emmy for Outstanding Main Title Design and was named one of the year's Top 10 title sequences by Art of the Title.

SONIC SEA

2016

SONIC SEA

Working with the Natural Resources Defense Council, we produced and directed Sonic Sea, a documentary narrated by Rachel McAdams that exposed the devastating impact of underwater noise pollution on marine life.

The film won two News & Documentary Emmy Awards, but its greatest achievement was helping drive real-world change, from influencing ocean-noise policy to encouraging quieter shipping technologies.

STRANGER THINGS

2016

STRANGER THINGS

Working with the Duffer Brothers and Netflix, we created the opening titles for Stranger Things, which won the Emmy for Outstanding Main Title Design and became one of the show's most recognizable signatures.

What began with the first season grew into a decade-long creative partnership, from the original titles to teasers, campaigns and the final season's closing sequence.

PEPSICO OCULUS

2017

PEPSICO OCULUS

Working with PepsiCo's Creators League Studio, we created a large-scale digital experience for New York's World Trade Center Oculus, bringing 14 of PepsiCo's brands to life across 19 monumental screens.

Designed for a landmark space, the work balanced brand storytelling with the rhythm and movement of commuters, transforming conventional advertising into an experience that felt integrated with its surroundings.

NETFLIX

2018

NETFLIX

Working with Netflix's brand team, we developed a new cinematic brand identity that premiered at the Venice Film Festival ahead of Alfonso Cuarón's Roma.

What began as an identity for theatrical releases evolved into a global brand system, extending across Netflix Originals and its streaming platform. The work helped shape the cinematic brand expressions that audiences recognize today.

IMAX

2018

IMAX

With Avengers: Infinity War, we helped establish a new approach to IMAX's global brand campaigns. Rather than simply placing the IMAX logo alongside blockbuster films, we brought the worlds of those films into the IMAX brand itself.

It marked the beginning of a long-running creative partnership spanning more than a dozen campaigns, including Dune and Spider-Man: No Way Home.

APPLE TV+

2019

APPLE TV+

As Apple TV+ launched in 2019, we began a creative partnership helping bring some of the platform's most ambitious original series to life.

Beginning with See, our work has spanned acclaimed productions including For All Mankind, Foundation, Black Bird and Dark Matter, collaborating with filmmakers and showrunners to create distinctive visual identities for their stories.

SK-II

2021

SK-II

As SK-II reimagined the role of a global beauty brand through its #CHANGEDESTINY platform, we collaborated with WPP to create two films for its VS anthology, challenging societal expectations of female athletes.

Blending cinematic live action with expressive animation, VS Rules and VS Machines brought the personal stories of Japanese sporting champions to life ahead of the Tokyo Olympics.

TNF AMAZON PRIME

2022

TNF AMAZON PRIME

When Amazon Prime Video became the first streaming service to exclusively broadcast the NFL's Thursday Night Football, we drew inspiration from classic animation and the graphic storytelling of Saul Bass to create a distinctive opening title sequence that evolved with every week's teams, rivalries and storylines.

The Sports Emmy-nominated work brought an unexpected cinematic sensibility to football.

MGM+

2023

MGM+

As MGM prepared to bring its century-long Hollywood legacy into a new era of streaming, we helped transform EPIX into MGM+, reimagining one of entertainment's most recognizable symbols, Leo the Lion, for a new generation of audiences.

We developed a cinematic visual language and graphic system that extended across the platform, from signature brand identities to on-air presentation.

BARBIE

2023

BARBIE

Working with Warner Bros. and the filmmakers behind Greta Gerwig's Barbie, we helped shape the creative strategy for bringing one of the world's most iconic brands to the big screen.

We developed ideas that embraced Barbie's cultural legacy while introducing an unexpected new chapter. The work contributed to one of the most talked-about film marketing campaigns of the decade.

OLYMPIC GAMES PARIS

2024

OLYMPIC GAMES PARIS

For the Paris 2024 Olympic Games, NBC Sports turned to us to create the first-ever cinematic main title sequence for its Olympic primetime broadcast.

Bringing together legendary moments from Olympic history, today's greatest athletes and the spectacle of Paris, the work combined filmmaking, design and innovative virtual production technology. The partnership continued into the 2026 Milan Cortina Winter Olympics.

SKYDANCE

2026

SKYDANCE

As Paramount and Warner Bros. came together under Skydance, we helped define a new strategic vision and brand platform for one of the world's largest entertainment companies.

The work culminated in a cinematic brand film narrated by Michael B. Jordan, introducing a new chapter with a simple idea: “What once was the peak is now just the beginning.”