77th Primetime Emmy Awards
Show Package for Emmy Awards
For the 77th Primetime Emmy Awards, we were back with our partners at Jesse Collins Entertainment—this time bringing an explosion of color, energy, and joy to television’s biggest night.
Instead of sleek, digital precision, this year’s show package leaned into something more alive. Think flowers blooming across the screen convex and concave shapes that felt organic, playful, and celebratory. The entire look burst with bright, unexpected color and was paired with a jazzy, big-band soundtrack that brought a little Johnny Carson swing to the night. The result? A show package that felt fresh, festive, and completely unforgettable.
what we did
Like previous years, our challenge was to evolve the existing marketing materials and translate them into a bespoke graphics system and stage design that worked cohesively on broadcast. This meant developing two distinct color palettes for the stage, crafting a design language that could scale across show opens, lower thirds, transitions, and screens while maintaining visual consistency and sophistication.
Within the package, we designed a dedicated look for the Bob Hope Humanitarian Award, ensuring it stood apart as a special moment within the telecast that perfectly matched the celebratory tone of the night.
credits
- creative director: alan williams
- art director: anna chen
- designers: anna chen, nick woythaler
- animators: anna chen, jessica buck, juliana martins
- producer: jackson kerr
- coordinator: steven frech
- executive producer: renée robson