Amazon Prime Thursday Night Football 2022
Sports Emmy-nominated Campaign for Amazon Prime
Thursday Night Football takes on a new home this season streaming on Amazon Prime Video! We kicked it off with an unique intro for the NFL that scores big, bringing the stadium to the homescreen for the first time on a streaming platform.
Los Angeles Chargers vs. Kansas City Chiefs
09/15/2022 – Live from Kansas City
Pittsburgh Steelers vs. Cleveland Browns
09/22/2022 – Live from Cleveland
Miami Dolphins vs. Cincinnati Bengals
09/29/2022 – Live from Cincinnati
Indianapolis Colts vs. Denver Broncos
10/06/2022 – Live from Denver
Washington Commanders vs. Chicago Bears
10/13/2022 – Live from Chicago
New Orleans Saints vs. Arizona Cardinals
10/20/2022 – Live from Glendale
Baltimore Ravens vs. Tampa Bay Buccaneers
10/27/2022 – Live from Tampa
Philadelphia Eagles vs. Houston Texans
11/03/2022 – Live from Houston
Atlanta Falcons vs. Carolina Panthers
11/10/2022 – Live from Charlotte
Tennessee Titans vs. Green Bay Packers
11/17/2022 – Live from Charlotte
Buffalo Bills vs. New England Patriots
12/01/2022 – Live from Foxborough
Las Vegas Raiders vs. Los Angeles Rams
12/08/2022 – Live from Los Angeles
San Francisco 49ers vs. Seattle Seahawks
12/15/2022 – Live from Seattle
Jacksonville Jaguars vs. New York Jets
12/22/2022 – Live from East Rutherford
Dallas Cowboys vs. Tennessee Titans
12/29/2022 – Live from Nashville
what we did
Our lineup of designers, animators and illustrators tackled Prime’s creative brief with our cinematic approach to create something very untraditional for the NFL while using old school design techniques. Referencing Saul Bass and Krazy Kat, we merged 2D cut-out drawings with 3D CGI to highlight the nostalgia of repping fans’ favorite football teams while rooting for Prime’s new features like alternate streams and real-time stats. With each week comes new easter eggs and a soundtrack to drive the visual. We interchanged the jerseys, highlighted the stars and storylines to keep superfans fired up and freezing frames every Thursday night.