Amazon Prime Thursday Night Football 2022
Sports Emmy-nominated Campaign for Amazon Prime
Thursday Night Football takes on a new home this season streaming on Amazon Prime Video! We kicked it off with an unique intro for the NFL that scores big, bringing the stadium to the homescreen for the first time on a streaming platform.
what we did
Our lineup of designers, animators and illustrators tackled Prime’s creative brief with our cinematic approach to create something very untraditional for the NFL while using old school design techniques. Referencing Saul Bass and Krazy Kat, we merged 2D cut-out drawings with 3D CGI to highlight the nostalgia of repping fans’ favorite football teams while rooting for Prime’s new features like alternate streams and real-time stats. With each week comes new easter eggs and a soundtrack to drive the visual. We interchanged the jerseys, highlighted the stars and storylines to keep superfans fired up and freezing frames every Thursday night.