Amazon Prime Thursday Night Football 2025
Opening Titles for Amazon Prime
Thursday Night Football is back again for its fourth season on Prime Video. This year, we evolved the intro once more, continuing the tradition of pushing the look and feel forward with every season. Over the past three years, our collaboration with Amazon and Prime Video has helped shape how fans experience football on streaming, building a visual identity that’s become synonymous with the energy and spectacle of TNF.
PREMIERE
Green Bay Packers vs. Washington Commanders
09/11/2025 – Live from Green Bay
what we did
This year’s open kicked off with a fresh intro, carrying over the same pacing and editorial rhythm fans know while introducing new elements: a dynamic editorial wipe, two alternate endings, and a more dimensional 3D approach compared to last season’s 2D design. To bring this to life, Creative Director Grant Lau tapped into our global network of artists in crafting an updated modular kit with each week bringing fresh easter eggs, team-driven narratives, and a soundtrack that keeps the energy at full tilt. Lau expresses, “This isn’t just a new look—it’s the next step in the TNF experience. Everything’s turned up: bigger, bolder, more impactful, but still smooth. And through it all, the core you know and love is still right here.”
credits
- creative director: grant lau
- designers: juan monasterio, jesse bafia, chris salvador
- 2d animator: christian arnsparger
- 3d animators: izik roitman, henrique montanari
- 3d generalists: josh van praag, leo esteves
- producer: joel binder
- associate producer: nic luong
- executive producer: renée robson
- executive creative director: peter frankfurt