AMAZON PRIME THURSDAY NIGHT FOOTBALL 2026
Opening Titles for Amazon Prime
26 teams, 17 games, over 15 million viewers per game. Amazon Prime's Thursday Night Football has changed how fans experience their favorite sport. For the fifth year in a row, IF has been a part of that change by designing a sequence that conveys the speed, impact, and showmanship of the NFL.
what we did
This year, we refreshed the package for a new season while keeping the pacing, rhythm, and attitude that have become part of the TNF experience. Our modular system continues to evolve week after week, making room for new matchups, team-specific moments, and easter eggs that reward fans who are paying attention.
It’s less about reinventing the game and more about keeping it moving—giving TNF a flexible identity that can stay fresh all season long while still feeling unmistakably its own.
credits
creative director: grant lau
designer/animator: christian arnsparger
designer/animator: juan monasterio
3d animator: leo estevez
3d animator: henrique montanari
designer: lucia alonso
design/animation intern: garden choi
producer: joel binder
associate producer: nic luong
executive producer: renée robson