Making innovation impossible to ignore.
The world's most advanced technology doesn't always come with a simple story. For Amazon Web Services, the challenge is to make extraordinary innovation meaningful to the businesses and people whose futures it will shape. To move beyond explaining what technology does, and show why it matters.
For more than four years, we've worked closely with AWS to bring some of their most ambitious ideas to life.
It's a partnership that draws on the full range of our creative capabilities: finding the story, shaping the narrative, and bringing it to life through writing, design, film, animation, sound and immersive experiences. Different disciplines working together to make even the most complex ideas clear, human and compelling.
Sometimes that means a film that brings a technological breakthrough into focus.
Other times, it's an executive keynote or a cinematic experience unfolding across 50-foot screens. At AWS re:Invent, our work has helped bring innovation to life for thousands of attendees, spanning keynote presentations, original films and expansive visual environments. Whatever the scale, the challenge remains the same: finding the idea that connects.
Across multiple engagements and a great partnership between teams, we've helped AWS tell stories about a rapidly changing world. Stories that make technology more accessible, give complex ideas emotional resonance and turn moments of communication into experiences people remember.
credits
CREATIVE DIRECTORanthony gibbs PRODUCERjackson kerr |
COORDINATORsteven frech EDITORzach vandlik COLORISTzach vandlik |
DESIGNERS/ ANIMATORkevin vaisman AUDIO MIXnoisebox |