Candy

Main Title for Hulu
We cooked up a main title for Hulu’s TV series that sets the table for an 80’s housewife who is turning up the heat. “Perfect Housewife” instruction manuals were all the rage during the 80’s, emphasis on the rage for Candy. 

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title:

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what we did

A noncomforming character called for a unique take on main titles and with full creative freedom, we served up something sweet. Inspired by Rube Goldberg’s machines, we built the housewife trope narrative around the type. Words that once stuck to the page, fall before the next scene to convey how the daily upkeep of being the perfect housewife led to Candy’s world collapsing. With a custom soundtrack and retro color scheme, what feels like a brief sequence becomes a captivating and unconventional story structure. We stripped the traditional title sequence techniques to its simplistic form, making the type all the hype.

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credits

  • creative director: ronnie koff
  • designers: elizabeth steinberg, ronnie koff
  • animators: nader husseini, rob slychuk
  • editor: lexi gunvaldson
  • executive creative director: peter frankfurt
  • head of production: ryan burcham
  • producer: michael boretz