FCB Cure: Mr. Valve SoFi Stadium Graphics
Campaign for FCB Edwards Life Sciences
We collaborated with FCB Cure, for the second time, to create a Rams-inspired animation to raise awareness for heart health at Sofi Stadium.
what we did
The project featured playful motion graphics and cell animations, tailored for each placement throughout the Sofi Stadium. We introduced a new character, ‘Mr.Valve’, who delivered important heart health facts. As a trusted partner of FCB, we worked closely with them to ensure clear messaging while developing content fit for a massive venue.
credits
- creative director: anthony gibbs
- animator: jeffrey su
- producer: nicky maser
- coordinator: nic luong