Imagine if the 1950’s dream of tomorrow came true. Say hello to jetpacks, flying cars, robot bartenders and the promise of a brighter future. With all these imaginative inventions now a reality, what joy will it truly bring? Maybe that answer isn’t found on earth—but far above. In partnership with Apple TV+ we showcased the illusions of the past for the Apple TV original, Hello Tomorrow.
what we did
We created a timeline of invention, casted in the spell of the “Dream of Tomorrow”. Starting with the simplest of modern conveniences, we take the consumer on a hypnotic ride of apparatuses with an underlying eerie imbalance. Showcasing the ultimate American escape in what feels like a showroom of robots, gizmos and doodads, we teeter on the edge of a slightly different evolution in technology than our world today.
- creative director: ronnie koff
- designer: ronnie koff
- editor: lexi gunvaldson
- animators: christoph gabathuler, fernando lazzari
- illustrator: lindsey mayer-beug
- intern: kaisey mccallion
- compositor: juan monasterio
- producer: steve garfinkel
- coordinators: spencer ruehl, nic luong