IMAX Thor: Love and Thunder
Brand Partnership Campaign for IMAX
When the quest for inner peace gets struck by his vow to protect the galaxy, Thor rocks out to a new beat in Marvel’s Thor: Love and Thunder filmed for IMAX. We rallied our band of creatives to design a motion piece that sets the stage for a Thor like never before.
what we did
Inspired by 80s rock motifs, we cranked up the volume to create this thunderous motion graphic and sound. As Thor preserves the peace, we preserved the integrity of the IMAX logo while incorporating elements that allowed this placement to have its solo moment. We used 3D elements in Houdini to control the branches of lightning to strike the logo, making this motion graphic feel natural but electrifying. Experience a summer of love and thunder in an IMAX theater near you!
credits
- creative director: anthony gibbs
- designers: jake ferguson, scott bell
- editor: danielle white
- 3d/animation artist: scott bell
- producer: renee robson
- coordinator: jackson kerr