Making monsters impossible to ignore.
For the second season of Monarch: Legacy of Monsters, Apple TV needed a campaign that could capture the extraordinary scale of its Titans and cut through an increasingly crowded entertainment landscape. The challenge was to translate the spectacle of Godzilla and King Kong into an immediate, attention-grabbing experience that could connect with audiences wherever they encountered it.
What began as a social-first assignment quickly evolved into something much bigger.
Working with Apple TV, we developed a bold, monster-first creative approach that could extend across an entire campaign. Rather than simply adapting assets to different formats, we created a flexible visual language designed to make the Titans feel larger than life, whether viewed on a mobile screen or towering over a city street.
The creative idea was simple: let the monsters command the space.
Using the iconic presence of Godzilla and King Kong, we developed high-impact compositions that played with scale, perspective and the relationship between the Titans and their surroundings. The work expanded across digital, social, retail and large-format outdoor, including landmark placements in New York's Times Square and London's NOW Vista.
The result was a cohesive, integrated campaign that brought the spectacle of Monarch into the real world, transforming everything from a phone screen to a city landmark into an opportunity to capture attention. A single creative idea, built to work at scale.
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