Monarch: Legacy of Monsters Season 2
Campaign for Apple TV
Season 2 of Monarch: Legacy of Monsters demanded a campaign that could match the sheer scale and immediacy of its Titans. What began as a social-first ask quickly expanded into a full 360° creative system, designed to capture attention instantly across an increasingly crowded landscape. The goal: deliver something as bold, urgent, and impossible to ignore as the monsters themselves.
what we did
We developed a monster-first campaign language that scaled seamlessly from mobile screens to towering, double-sided digital billboards. By leaning into the iconic presence of Godzilla and King Kong, we crafted striking, high-impact visuals built to stop audiences mid-scroll and mid-stroll.
The work extended into high-profile placements, including Times Square in New York and London’s NOW Vista, bringing the campaign to life on some of the world’s most visible stages. The result was a cohesive, large-scale campaign that translated spectacle across every surface—delivering moments that felt immediate, massive, and unmistakably Monarch.
credits
- creative director: ronnie koff
- senior art director: rob slychuk
- designers: kathy liang, iris azadi
- nuke & after effects: scott bell
- 2d artists: scott pinson, kevin vaisman
- editors: herman forsman, lexi gunvaldson, jay gartland
- producer: christina hwang
- coordinator: steven frech
- head of production: charlie bolwell
- executive producer: renée robson
- executive creative director: peter frankfurt