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Untold: The Liver King
not your typical reign
For the Netflix documentary profiling Brian Johnson, aka the Liver King, we crafted a bold and unconventional main title that captures the wild journey of his rise to social media fame. With a persona built on primal living, larger-than-life antics, and extreme organ consumption, Liver King’s story called for a design that was as intense as his lifestyle.
what we did
We drew from a Western-inspired design aesthetic that leans into the extremity of Liver King’s "ancestral lifestyle." Motion graphics and typography amplify his raw and rugged energy—fusing textures and bold visuals to highlight his unique path to fame.
credits
- creative director: anthony gibbs
- designer: jeffrey su
- editor: david ortega
- producer: joel binder
- executive producer: renée robson