Olympic Games Paris 2024
the brief
NBC Sports selected Imaginary Forces to create the main title sequence for its re-imagined primetime presentation of the 2024 Paris Olympics – "Primetime in Paris" – airing each night through the conclusion of the Games on NBC and Peacock.
“We came to Imaginary Forces because they understand that all great entertainment begins with an outstanding title sequence – there is no more powerful way to prime viewers emotionally for the show that follows,” said NBC Sports’ Tripp Dixon, SVP & Creative Director, and Joseph Lee, SVP, Creative Marketing Sports and Entertainment. “For the first time ever, the Olympic primetime broadcast begins with a thrilling title sequence that speaks to the Games’ legacy, emotion, and the sheer virtuosity of athletic performance, all taking place in the spectacular setting of Paris, the City of Light.”
setting the tone
An integral part of NBCUniversal’s brief was to invite a fresh take on the track “Bugler’s Dream.” There’s nothing quite like music to evoke a certain memory, emotion, or distinctive experience. While “Bugler’s Dream” has been the bedrock of the Olympic Fanfare for nearly three decades, this project presented an opportunity to pay tribute to its timeless appeal and to infuse the track with new life and energy. With this in mind, NBC Sports commissioned Evolving Sound and Jules Bromley to deliver a new arrangement.
starring the 2024 u.s. olympic athletes
CITIUS. ALTIUS. FORTIUS. COMMUNITER.
FASTER. HIGHER. STRONGER. TOGETHER.
a nod to the past & an eye on the future
NBCU invited Imaginary Forces’ Creative Director Alan Williams to film key scenes for the opening title during The Universal Shoot, a six-day event held on the Universal Lot in Los Angeles which featured a one-of-a-kind portable dynamic volumetric screen designed by ILM StageCraft. During this event, Williams directed the athletes’ sequence of movements and designed a lighting treatment to capture the drama of the Games.
The storied legacy of the Games was captured by integrating archival footage and historic moments alongside footage of current athletes. The team at Imaginary Forces rotoscoped and adjusted the color grade on these celebrated moments of the past, which lends a sense of visual cohesion among these elements and connects the past with the present.
credits
- creative director: alan williams
- ecd: peter frankfurt
- live action producer/executive producer: renée robson
- executive producer: tiffani manabat
- producer: keith bryant
- senior coordinator: jake fritz
- art director: elizabeth steinberg
- designers/animators: anna chen, scott bell, nicole dileo,
christoph gabathuler, nick woythaler, tom allain, juliana martins - storyboards: tyler gibb
- lead editor: jeremiah shuff
- editor: lexi gunvaldson