PepsiCo's brand expression at Oculus in NYC
19 gigantic digital screens, 14 unique brands, 350,000 daily commuters. PepsiCo needed 1 cohesive content creation plan. That’s when we got the call.
what we did
Collaborating with PepsiCo’s Creators League Studio we designed, tested, prototyped, produced and deployed the brand’s inaugural digital screen campaign at one of the newest and busiest commuter hubs in the world.
- directors: audrey davis & theo daley
- producer: will arnold