Sainsbury's Poppies
Commercial for Abbott Mead Vickers BBDO
In honor of Remembrance Day, also known as Poppy Day in the UK, we worked with AMV BBDO to promote the Poppy Appeal 2014 with Sainsbury’s.
what we did
The team created painterly illustrations of grandfather and grandson, bringing these scenes to life with frame-by-frame cel animation. It was a visual approach we hoped would commemorate and honor Sainsbury’s twenty year-long support of The Royal British Legion’s Poppy Appeal.
credits
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director: dan gregoras
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producer: kacie barton
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art director: jeremy cox
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designer: max strizich
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illustrator: sarah orenstein
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animators: fred kim, eve weinberg, jeremy cox, max strizich, ji jung
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cel animation: jessica milazzo
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editor: zach kilroy
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coordinators: tess sitzmann, cj trahan ii
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executive producer: sarah roebuck