The Shrink Next Door
Main Titles for AppleTV+
Planting your roots is hard to do when your therapist is creeping into your life. We created a series of title sequences for Apple TV’s dramedy based on a true story. Follow along week-to-week to find out if Marty is able to escape Dr. Herschkopf’s ever-creeping influence.
Check out the title cards made for episodes 1-8 available now.
what we did
In the true story of a wildly popular podcast on Wondery by the same name, Marty Markowitz (Will Ferrell), faces the reality that who he thought was a helpful friend could very well be a back-stabbing foe. From ripe-to-rotten, we tracked their dysfunctional bond with a series of animated title cards unique to each episode. We concepted a metaphor of vines to convey the insidious nature of Dr. Herschkopf, the deceitful therapist (Paul Rudd). Set in the exhilarating streets of Manhattan and lavish hamlets of the Hamptons, we gradually unpacked their symbiotic relationship through the decades. Stream the psychological spiral that is The Shrink Next Door on Apple TV.
credits
- creative director: karin fong
- producer: keith bryant
- designer/animator: fernando lazzari
- designers: rob slychuk, kathy liang
- compositor: jason dunn
- editor: lexi gunvaldson
- design interns: kayley wang, cathy xiao, jiyoung choi
- design support: merrill hall, brandon savoy, jessica ramirez
- head of production: melody alexander, ryan burcham
- coordinator: jake kirk
- storyboards: tyler gibb