True Black Impact

BET Campaign
We were lucky to partner with BET on part of their Black History Month “True Black Impact” campaign in which we honor the achievements and contributions Black people have made to shape society and culture.


Simple Things: BET "True Black Impact" Campaign

what we did

“This 3-spot campaign, Progress, Simple Things, and Movement, addresses how Black Impact is joyful. Black Impact is current. Black Impact affects us more than most people know and we are proud to help tell that story.”

– Creative Director Kathy Liang


Movements: BET "True Black Impact" Campaign


  • creative director: kathy liang
  • producer: keith bryant
  • art director: tim williams
  • designers: kiyoon nam, tiffany shen, jonathan sangster
  • animator: miguel delcan
  • editor: danielle white
  • coordinator: jake kirk
  • head of production: melody alexander