Widow's Bay
Title Card for Apple TV
Mayor Tom Loftis wants to turn the town of Widow's Bay into the next tourist hotspot but local legends and old superstitions won't rest in this Emmy-nominated hit from Apple TV that perfectly blends humor and horror.
what we did
We began by looking for a title that could live inside the show’s unusual tonal mix. Something unsettling and slightly strange, but never overtly 'horror'. Early explorations moved through ideas of history, coastal character, age, restraint, and even a bit of visual contradiction against the darker material.
From there, we narrowed into a direction that felt specific to Widow’s Bay and began refining the smaller details—weight, spacing, scale, glow, lens aberration, gate weave, and subtle movement. The final result grew out of that process of stripping things back and finding just enough imperfection and life to make the title feel like it belongs in the world of the show.
credits
creative director: rob slychuk
art directors: kathy liang & nicole dileo
associate producer: megan catoe
coordinator: ariel evans
executive producer: renée robson