IBM Watson
Series at the US Open for Olgilvy
When IBM’s Watson made its premiere on Jeopardy against two of the show’s all-time greats, and won, many wanted to know more about this clever computer. We helped Olgilvy create a series of animated spots detailing the range of Watson’s cognitive abilities for the US Open.
what we did
Showcase a new generation of technology that finds answers in unstructured data. Whimsical animated sequences serve as the background to demonstrate the benefits of machine learning for the medical and scientific fields.
credits
-
creative directors: dan gregoras & ronnie koff
-
producer: jon hassell
-
designers: kim dulaney, lindsey mayer-beug, henry chang
-
animators: david lee, han hu, steven lee, ian brauner, john velazquez, clint chang
-
modelers: dan fine, lee wolland
-
3d lighting and texturings: jesse holmes, sarah brocket, dan fine
-
compositors: jeremy cox, adam yost, erik rasmussen, matt foglia, dave lobser
-
editor: zach kilroy
-
storyboards: wes simpkins
-
coordinator: tess sitzmann
-
executive producer: gabriel marquez