Tangled Bank Studios

Toolkit for Tangled Bank Studios
Like Darwin’s theory of human evolution, brands evolve too! We partnered with Tangled Bank Studios to create a logo refresh and toolkit, highlighting their longstanding commitment to science education through visual storytelling. 

 

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what we did

Adapting to the challenge of converting 2D graphics into stereoscopic 3D animation, we layered animated elements in a 3D space to build out the mnemonic. Condensing 15 seconds into 3, the original composer brought the outdoor atmosphere to life. Our process of natural selection led to having various aspect ratios for social promotion and a toolkit that withstands the test of time. 

credits

  • creative directors: rob slychuk
  • animator: rob slychuk
  • producer: keith bryant
  • coordinator: jake fritz