Dolby Cinema "Element"

Experience for Dolby Cinemas
We partnered with Dolby Laboratories to create a dynamic campaign to introduce Dolby’s visual technology. Set to a powerful symphony, the scene begins with a spark that triggers a burst of linear graphics to signify the intersection of technology and storytelling at the heart of Dolby’s mission.

what we did

The trailer was color graded to achieve a final product saturated with powerful and balanced imagery. This piece served as the conceptual foundation for many future Dolby campaigns and premiered in Dolby Cinemas nationwide using Dolby Vision technology.

 

credits

  • creative director: jens mebes

  • producers: chris ahn, jon hassell, michele watkins

  • designers: griffin frazen, tae kim, henry chang, john kim, sekani solomon

  • cg lead: pete hamilton

  • senior vfx artist: trevor kerr

  • cg animators: george smaragdis, jason m. diaz, ryan summers, sekani solomon, meats meier, nate homan, chris vincola, eugene goryachev, yili orana, thomas mcmahon, john kim, chadwick halbritter

  • compositors: tim regan, fred kim, adam yost, gary hebert, trevor kerr, john kim, sekani solomon

  • editor: zach kilroy

  • additional editors: caleb woods, maria diakova, michael radtke

  • writer: ed mun

  • storyboard artist: wes simpkins

  • coordinators: dominick guglielmo, tess sitzmann, nicole zschiesche, cj trahan ii

  • music: echo lab

  • head of production: claudina mercado

  • executive producer: ben apley

  • executive creative director: peter frankfurt