e.l.f. Cosmetics 'Dupe That!'

Campaign for e.l.f. Cosmetics
The best of beauty just got better with e.l.f. Cosmetic’s viral “Dupe That!” campaign! In collaboration with Starfish Productions, we encouraged companies to join the “unicorn parade” to make a positive impact. Merging live-action and CG, we created several variations of fantasy-photo real, animated unicorns. The magic continued as our unicorns were spotted galloping across all social platforms, on the front page of the NY Times, and on a 280 ft digital panel in the World Trade Center!