Rebrand for Epix
Before any great story is told, it’s imagined. We were asked by EPIX to create a cinematic brand anthem that encourages curiosity, puts their premium content in the spotlight and showcases how their “television for movie-lovers” approach sets them apart. We partnered with EPIX for another rebrand that explores the magic of transporting viewers to new worlds of storytelling they’ve never imagined.
what we did
With elevated cinematic storytelling at the heart of EPIX’s brand identity, we were met with the challenge of showcasing their vast library of originals, documentaries and MGM classics in one sophisticated yet emotional piece. The final arrangement became a journey of memorable and visually eye-catching stories. Through many iterations, we developed a script that truly encapsulated the spirit of EPIX, pairing it with an audio track that evokes a sense of optimism. The organic stream of golden particles added a sense of magic to the piece, leading us through chapters. We were keen on showcasing their legacy while pointing viewers to even more storytelling magic. The trail gently flows around the supers, building in speed and dynamism as the anthem reaches its climax, finally revealing the logo.
We refreshed their trademark logo with dimensional appeal and modern finishes. With a clean white background and polished logo texture, giving the appearance of real gold, we brought a fresh perspective to multi-generational stories. We also updated their tagline to elicit a feeling within the viewer of imagining new possibilities that are only on EPIX.
- creative director: anthony gibbs
- design/animation lead: james gardner
- designer: merrill hall
- animator: ivan cruz
- brand strategist: josh chesler
- copywriter: renee percy
- editor: pedram torbati
- producer: johnna mcdonald
- coordinator: jake fritz