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Gita
Brand Identity for Piaggio Fast Forward
Meet Gita: The versatile, intelligent and slightly magical robot. Pronounced "jee-ta," this sidekick was built to carry your things and move right along beside you.
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what we did...
Our task was positioning technology that is also a lifestyle. We partnered with Piaggio Fast Forward to design the Gita website, identity, branded assets, and messaging. This robot may not speak for itself, but our colorful and playful approach speaks volumes.
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credits
- creative director: tosh kodama
- executive creative director: peter frankfurt
- designer: nils kock, elizabeth steinberg, kathy liang, jesse kramer,
juliana arrietty, lindsay leonard, merrill hall, justin mays - animators: meng-yang lu, john ballas
- strategy/copywriter: loren schiller, josh chesler
- intern: daniel kwon
- photographer: judd lamphere
- head of production: franceska bucci
- producer: kevin shuster
- coordinator: alex desanto