How do you represent the massive diversity of genres, moods, movies, and shows on the world’s biggest streaming platforms?
Working closely with the Netflix brand team we first developed the theatrical logo. After its successful premiere at the Venice Film Festival in front of Alfonso Cuarón’s “Roma,” the scope of the project expanded to include the platform; resulting in a unified identity preceding all original Netflix content.
The story is in the logo itself.
The Netflix ribbon suggests a rich storyline, one that is both the story of the company itself and a representation of the vast array of stories within. We created the iconic Netflix “N” by turning this ribbon into vivid, colorful graphic beams of light that form an emotional and narrative spectrum, which in turn speak to the spectrum of genres, stories, and experiences that audiences can have on Netflix itself. By connecting our design to the logo, we inflect the logo with story and meaning.