Skull & Bones
How do you turn an original video game into a cross-platform entertainment property?
Ubisoft approached us two years ahead of the release of SKULL & BONES to create a marketing campaign that laid the groundwork for both the game and an upcoming streaming series.
Don’t just build a brand. Build a world.
We developed a campaign that treated the game as the birth of an epic new franchise. Built around our Position "surive at all costs", we created a 360 campaign that treated pirates as the original venture capitalists, disruptors and heroes of their own time.