Tron: Ares
Prologue for Disney
We were tasked with designing a ride-like prologue that pulls audiences from curiosity to full-throttle immersion, bringing the franchise’s legacy of spectacle into a new era. We set out to fuse analog grit with digital precision, where CRT texture collides with RGB futurism, and build sleek cinematic worlds that feel alive, intelligent, and forward-looking.
The full ride’s under wraps (for now)
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what we did
We set out to create a cinematic prologue that pushed design and spectacle forward while keeping the story sharp, credible, and adaptable. Designed to be experienced in 3D, this piece was built for full sensory immersion. Every frame, every sound, every motion is meant to pull you into the world. Our approach was to design an immersive, modular system that fused cinematic storytelling with bold motion design, using light, sound, and camera movement as emotional drivers.
The result is a ride-like experience meant to be felt as much as seen—one that leaves you reeling, spinning, and fully absorbed. By layering analog grit with digital precision, we transformed an intelligent brand experience that feels both human and forward-looking.
credits
- creative director: grant lau & timothy williams
- technical director: izik roitman
- cg lead: enes ozenbas
- 3d designers: ilya tselyutin, leo esteves
- 3d designers/animators: nick woythaler, brandon savoy,
jacob gilbreath, john magbanua, will salas - editor: josh hamester, pascal leister
- flame artist: theodore maniatis
- senior producer: keith bryant
- coordinator: ariel evans
- executive producer: renée robson