Imaginary Forces puts ideas into motion. Solving complex problems with simple, beautiful, powerful solutions.
storytelling
Promo for the 93rd Academy Awards
Art is the expression of human creative skill, and the Academy Awards is the ultimate celebration of that skill. It is an auspicious occasion that brings millions of people together to recognize excellence, but it is also a unifying experience where we are no longer divided by our differences, but instead are brought together to celebrate a reflection of our own human experience. The real magic of the Academy Awards is when it combines the greatness we all aspire to, and yet already see ourselves in. Based off a striking illustration by Temi Coker, we wanted to create a promo as untethered and passionate, rich and diverse, as this year’s performances and nominees.
what we did.
We translated Temi’s illustration into a 3D space abstracting his eclectic color palette and brush strokes into varying realistic textures. Apart from the statue we also simulated paint exploding in Houdini while also shooting mixed media elements consisting of oil paint, markers, and gilding gold leaf.
creative director: alan williams
- producer: jj gerber
- dp: christian haberkern
- art/design: temi coker
- 2d animators: alexis lim, miguel delcan
- 3d animators: nick woythaler, charlie proctor, patrick arrington, jose checa
- compositor: coche gonzalez
- editor: danielle white
- based on artwork created by temi coker
- coordinator: jake fritz
- head of production: melody alexander
Supervillain: The Making of Tekashi 6ix9ine
main title for Showtime
The calculated construction of a Supervillain–that’s the powerful theme that documentary director Karam Gill explores in his Showtime series on Tekashi 6ix9ine. To introduce the premise and the show we constructed a lab in which we see the making of the infamous rapper.
what we did.
Rainbow test tubes. Chemical reactions. Toxic dyes. Electronic interventions. Questionable body molds. And a rat in an IV bag. We got it all on camera, with a couple visual effects to juice things up. Just another day at the lab.
director: karin fong
- producer: renee robson
- cinematographer: jr kraus
- designer/animator: henry chang
- editors: zach kilroy
- prop master, matthew eikelberger
- prop assistants: stephanie mace, brady peterson
- on-set vfx supervisor: kiyoon nam
- hand model: jessica shereshevsky
- design intern: phillip han
- colorist: beau leon, framestore
- production coordinators: jake fritz, jackson kerr
Black History Month “True Black Impact” Campaign for BET
We were lucky to partner with BET on part of their Black History Month “True Black Impact” campaign in which we honor the achievements and contributions Black people have made to shape society and culture.
what we did.
“This 3-spot campaign, Progress, Simple Things, and Movement, addresses how Black Impact is joyful. Black Impact is current. Black Impact affects us more than most people know and we are proud to help tell that story.” – Creative Director Kathy Liang
creative director: kathy liang
- producer: keith bryant
- art director: tim williams
- designers: kiyoon nam, tiffany shen, jonathan sangster
- animator: miguel delcan
- editor: danielle white
- coordinator: jake kirk
- head of production: melody alexander
Elements of a Supervillain
Interstitials for Supervillain: The Making of Tekashi 6ix9ine
Documentary director Karam Gill approached us with an audacious and darkly funny mission for his docu-series on Tekashi 6ix9ine: create a series of interstitials that would chronicle the manufacture of the rapper’s persona and fame, as if made in a lab.
We put the stitches in snitches
Imagining Tekashi as an action figure, we designed, shot, edited, animated and produced “Elements of a Supervillain,” nine segments that run through the Showtime series. Narrated by Giancarlo Esposito, each one focuses on a factor of the Supervillain equation: Trauma, Ego, Weaponry, to name a few. This is a lab where every move is calculated with precision, a volatile mix of chemistry . . . until what is created ultimately takes control.
Directed by Karin Fong
director: karin fong
- producer: renee robson
- cinematographer: jr kraus
- lead designer/animators: henry chang, james gardner
- editors: lexi gunvaldson, zach kilroy
- animator: merrill hall
- prop master: matthew eikelberger
- prop assistants: stephanie mace, brady peterson
- action figure designer: tim sepulveda
- on-set vfx supervisor/ animator: kiyoon nam
- hand models: rachael cohen, jessica shereshevsky
- design prep: kathy liang, ailis o’reilly
- design interns: phillip han, zach hartman
- colorist: beau leon, framestore
- production coordinators: jake fritz, jackson kerr
Identity for NFL Network
The NFL Network wanted a fresh take on the traditional sports graphic that’s more inline with their modern and premium approach to the brand.
what we did.
We created bursts of colors that represent the NFL’s 32 teams. As we fly through multiple team colors we reveal a logo of epic scale that captures all the colors and energy of the NFL teams.
creative director: tosh kodama
- producer: ryan burcham
- art director: brandon savoy
- animators: brandon savoy, alejandro robledo, jan sládečko
- designer: brandon savoy, henry chang, isabell hacker
- flame artist: eric mason
- design intern: eddie livingstone
- production coordinator: jake fritz
- head of production: melody alexander
Opening & End Credits for
The Boys in the Band
Director Joe Mantello wanted a title that did two things; gave a nod to 1968 New York City and ANNOUNCED its arrival. What better way to do it than big, beautiful Neue Haas Grotesk on black!
what we did.
“The beautiful cinematography and exciting intro music demanded a type treatment that was bold yet simple. The knocked out effect helps go back into the film seamlessly after a powerful title reveal.” – Creative Director, Harshit Desai
creative director: harshit desai
- senior producer: steve garfinkel
- designers & animators: chavilah bennett, nicole dileo, chloe woo
- head of production: melody alexander
- coordinators: sarah schachte, jackson kerr
- we do...
- branding
- strategy
- live-action
- vfx
- editorial
- animation
- original content
- experiential
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