'Neuroscience Institute' and 'Kid for Life'

creative director: rob slychuk
designers: arturo echevarria, merrill hall, jeffrey su
design/compositor: max strizich
editor: zach vandlik
producer: joel binder
coordinator: matt alavi

Campaign for BayCare

Advancing tech, celebrating humans

At the heart of BayCare's mission lies a seamless blend of cutting-edge technology and compassionate care. In our latest collaboration, we helped bring to life a campaign that not only highlights BayCare’s tech-forward approach to medicine but also celebrates the human stories behind their groundbreaking work. With a bright, cheerful tone and a focus on the joy of working with kids, this campaign underscores BayCare’s commitment to delivering next generation healthcare while staying grounded in the personal connections that matter most.

Portraying a pioneer in healthcare

Our team led the creative development of a live-action and animation-driven campaign that captured the heart of BayCare’s tech-savvy healthcare. From casting real patients and doctors to shooting complex live-action sequences with in-camera transitions, we worked closely with BayCare to develop a tone that balanced their technological prowess with humanity. Highlights included compositing and animation work, collaborating with AntFood for the campaign’s dynamic score, and overcoming the challenge of shooting at sunset in unpredictable Florida weather. We also planned for social assets, ensuring the story resonated across all digital platforms.