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Baby Boom
Commercial for The Honest Company
Diapers, but make it fashion! The Honest Company’s colorful diaper patterns inspired this baby music video and set design. Each unique print was translated into an immersive space that let the babies shine and the patterns pop.
what we did
Director Karin Fong and team filmed a set full of babies and tackled the task of generating smiles and dances from the young stars.
credits
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director: karin fong
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producer: tammy kohan
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designers: wes yang, dan meehan, daveion thompson, kathy liang
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animators: craig tozzi, daveion thompson
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editor: keith roberts
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compositors: craig tozzi, eric mason
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flame artist: eric mason
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head of production: tina starkweather
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executive producer: ben apley