Originals Identity
HBO Max wanted an originals identity that nods to the brand’s iconic “static” in a fresh, vibrant way. This mnemonic precedes a roster of Max Originals on the new streaming platform.

what we did

Working closely with HBO’s brand team we explored concept, design and audio development before producing the final animation.


  • creative director: karin fong
  • producer: steve garfinkel
  • designer/animator: ivan cruz, brandon savoy
  • animator/compositor: jesse jones
  • coordinator: jackson kerr