Landman

Main Title for Paramount+
For Taylor Sheridan's Landman on Paramount+, we crafted a captivating main title sequence that encapsulates the allure and ruthlessness of the American oil industry. We created a rich, tactile visual experience, embodying the duality of beauty and danger within the "liquid gold" that defines the show’s world. With Billy Bob Thornton as a conflicted protagonist, this series dives deep into the complex interplay of ambition, family, and the elusive American dream.

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what we did

Our approach to the main title was an intricate, in-camera exploration, using oil and light to capture the industry's depth and darkness. We carefully celebrated the cast with striking portraiture while honoring the omnipresence of oil as both a symbol and a lifeblood. Each shot draws viewers into a world where fortunes rise and fall, tethered to an unsustainable pursuit of wealth that is as alluring as it is destructive.

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credits

  • creative director: alan williams
  • designers: elizabeth steinberg, christoph gabathular,
    lindsey mayer-beug, charlie proctor, jake ferguson
  • animators: charlie proctor, anna chen
  • producer: megan catoe
  • executive producer: renée robson
  • executive creative producer: peter frankfurt